FREE INITIATION GUIDE
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The 8 E’s of Heart-Driven Marketing is your jumpstart framework to an ethical, honest and holistic business & marketing strategy.
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Get familiar with all the elements you need to grow a business that feels good from root to crown — no soul-selling needed!​​​​
​No Sneaky Tricks Here;
This eBook is an intro to our full program, so whether you stay for the whole ride or just grab the good stuff here, we’re here to support you!​
When you sign up, the guide’s yours — plus a sprinkle of inspiration now and then will come to your inbox to keep you in the zone. Oh, and sometimes we’ll share our offerings. Join if it feels right!​
ABOUT HEART-DRIVEN MARKETING
FIRST THINGS FIRST... HELLO!
My name is Luciana Lopes and I'm the creator of this platform, so... Hi there!
This is not your average "About" section btw... and that is just because I believe I have a personal contract with the Gods of authenticity - and I kinda think we like each other a fair bit ;)
I've spent 16 years of my life working for the biggest consumer-goods' brands in the world. I've got to know business. I've helped them grow (fast and a lot). I've been around the planet doing it. I crushed every challenge (yes, the audacity!). Till I just got sick of it (quite literally). I stopped believing in working for big brands and corporates. It became boring, shallow, unauthentic, sad... it became a breach of contract with the Gods I pray for. My soul wasn't smiling anymore; and if my spirit's not glowing like it just got free tacos, it's time to change the menu ;)​​​​​​​
WHY HEART-DRIVEN MARKETING?
Let’s be real for a second: there’s a reason why so many conscious and spiritual entrepreneurs cringe at the idea of doing marketing. It’s because a lot of what’s out there feels as transparent as smoke and mirrors. You know the vibe: slick sales funnels, fake urgency buttons flashing timers like you’re defusing a bomb, psychological triggers that scream “BUY NOW OR YOU WILL REGRET IT FOREVER". Not to mention the “Get rich quick!” or “Transform your entire life in 30 seconds, guaranteed!”…
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Nah, the whole thing feels sneaky, and as humans, we have a natural allergic reaction to being the prey of other people's hidden agendas.
The thing is that marketing itself isn’t the enemy. Nope, not at all. Humans have been marketing things for centuries — and no, I’m not talking about the guys yelling “Get your fresh fish now!” at the market. (Okay, maybe a little, but stick with me!)
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A Heart-Driven Marketing strategy comes through when you lead with transparency, authenticity, and (gasp!) honesty - not only does your marketing align with your heart, but it also works wonders for your business. Why? Because you’re doing what so many others aren’t — you’re speaking the truth. And guess what? People love the truth. It’s refreshing. It builds trust. And when people trust you, they’re far more likely to work with you. So trust me on this; authenticity and transparency are your superpower. Now let's talk strategy!
some ways I can help you
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Tel: +31 625334108
Email: hello@heartdrivenmarketing.com
Ubud, Bali - Indonenesia