Heart-Driven Marketing | For Conscious Entrepreneurs

A Conscious & Ethical Approach

to MARKETING STRATEGY

FOR COACHES & SPIRITUAL ENTREPRENEURS

Know More

FREE guide

FOR A HEART-DRIVEN MARKETING APPROACH

UNLOCK YOUR

This isn’t just another marketing eBook, not at all— It’s packed with value, written with love, and designed to be an easy, enjoyable read. I hope you love it, I'm sure it will help you!

Inside it you'll find an holistic and authentic framework that makes marketing make sense, no matter your background. My goal? To help you bloom your business in a way that feels aligned, ethical and effective.

When you sign up, the guide’s yours - This is just a sample of what our full programs stand for! If we are a fit to work together in the future, great! We avoid spamming people's Inbox, so no worry! Just occasionally we'll send inspiration and marketing strategy tips to keep you in the zone and we'll keep you informed about out offerings. Join if it feels right!

About

ABOUT HEART-DRIVEN MARKETING

FIRST THINGS FIRST... HELLO!

My name is Luciana Lopes and I'm the creator of this platform, so... Hi there!

This is not your average "About" section btw... and that is just because I believe I have a personal contract with the Gods of authenticity - and I kinda think we like each other a fair bit ;)

I've spent 16 years of my life working for the biggest consumer-goods' brands in the world. I've got to know business. I've helped them grow (fast and a lot). I've been around the planet doing it. I crushed every challenge (yes, the audacity!). Till I just got sick of it (quite literally). I stopped believing in working for big brands and corporates. It became boring, shallow, unauthentic, sad... it became a breach of contract with the Gods I pray for. My soul wasn't smiling anymore; and if my spirit's not glowing like it just got free tacos, it's time to change the menu ;)

More about my journey

Shall we talk?

WHY HEART-DRIVEN MARKETING?

Let’s be real for a second: there’s a reason why so many conscious and spiritual entrepreneurs cringe at the idea of doing marketing. It’s because a lot of what’s out there feels as transparent as smoke and mirrors. You know the vibe: slick sales funnels, fake urgency buttons flashing timers like you’re defusing a bomb, psychological triggers that scream “BUY NOW OR YOU WILL REGRET IT FOREVER". Not to mention the “Get rich quick!” or “Transform your entire life in 30 seconds, guaranteed!”…

Nah, the whole thing feels sneaky, and as humans, we have a natural allergic reaction to being the prey of other people's hidden agendas.

The thing is that marketing itself isn’t the enemy. Nope, not at all. Humans have been marketing things for centuries — and no, I’m not talking about the guys yelling “Get your fresh fish now!” at the market. (Okay, maybe a little, but stick with me!)

A Heart-Driven Marketing strategy comes through when you lead with transparency, authenticity, and (gasp!) honesty - not only does your marketing align with your heart, but it also works wonders for your business. Why? Because you’re doing what so many others aren’t — you’re speaking the truth. And guess what? People love the truth. It’s refreshing. It builds trust. And when people trust you, they’re far more likely to work with you. So trust me on this; authenticity and transparency are your superpower. Now let's talk strategy!